My response to : Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

My response to : Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

The Robert Wood Johnson Foundation has a new Issue Brief on food companies’ use of branded characters to market to kids. Here’s what it’s talking about: These, RWJ says, work better with junk foods than healthy foods, even though some child health advocates have called for their use only for healthy foods. I don’t want […]

via Issue Brief on use of branded characters to market to kids | Food Politics — Our Green Nation

I just thought I’d share this awesome post about food (I use this term loosely) companies’ marketing gimmicks for their next generation of junk food junkies! Seriously, sometimes I think the corporate food industry is REALLY screwing with the lives and health of the people I care about!

I feel like we’ve ALL got to get MUCH MORE active when it comes to what we’re allowing our families to eat as well as taking these corporate giants to task for their deceptive marketing (i.e. obscure food labels, deceptive language in ingredient lists, etc) strategies as well as what constitutes “natural” ingredient vs. unnatural; ’cause I can tell YOU there’s a huge difference between their description and MINE (I can also say the food advocates feel the exact same way as i do!)

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Why all the food talk?!

Why all the food talk?!

What the frack? It seems everywhere I turn, I’m surrounded by food IN ALL DIRECTIONS!
It’s on tv, in magazines, on just about every street corner and No! We’re NOT talking about
Whole Foods or Trader Joe’s; talking about junk food (ak.a slow poison) masquerading as “viable” nutritional sources-REALLY?!

Yeah I’m on a rant! It’s time WE all pulled our heads out of our collective behinds and realize that there is nothing “convenient” or “fast” (O B V I U O S L Y!) about these so called “restaurant chains” that package death and give you a toy to play with while your insides slowly putrefy from all the grease, left over toxins, and GMO ridden gunk THEY call food.

And WE’RE supposed to believe them when they say they’re “making” changes to use antibiotic-free meats and pesticide-free produce at their “eateries”? Did I mention that’ll kick in in like, maybe 5 years from now? AND in “phases”? Lao on that one! 😉 🙂

Oh let’s not forget, they’re “committed” to helping us eat healthier (a.ka. don’t die on us yet ’cause we need you to continue eating our crap because we need you to drive our profit!) Yeah, riiiight. All you have to do is look around you, at the people in the hospital (if you work in the medical field like me, you see the frightening results on a daily basis), family and friends to know THAT AIN’T WORKING!

So why do we keep looking for short cuts to healthy eating and a healthy lifestyle? I know it’s being done in other parts of the world? What I see is that it’s not all black and white, clear cut, or how ever you want to term it.
The ugly truth is that staggering numbers of people in the U.S. are literally STARVING to death, not so much from a lack of food, but a lack of HEALTHY food resources, especially in urban areas where these so called “convenient” restaurants have a monopoly; you’ll see McDonald’s before you see a farmer’s market Whole Foods, and so forth. Thanks to activists like Michael Moore, Robert Kenner (Food INC.), the non-GMO project and others, WE are finally getting it!

The Fast food industry and big agra-business ARE NOT concerned about our health, they’re only interested in ability to drive their profit and so it’s up to US to be our own advocates….time to get educated; our lives and the lives of our loved ones depend on it!
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